Our guest today is Gadi Elisahiv, co-founder and CEO at Singular. Gadi is among the folks who has been deeply involved in conversations about IDFA deprecation - and what the world can look like post iOS 14. Today we talk about what might happen to MMPs - and how we might work with SKAdNetwork in a post-IDFA world.

Key Highlights:
👉🏽Fingerprinting, attribution hash, and customized popups - can these work under iOS 14?

👣The default path that Apple wants us all to use: SKAdNetwork.

⛔️The challenges and shortcomings of SKAdNetwork -- conversion values, campaign IDs, postback, deduping, and more.

😬How the way the postback is currently architected can result in fraud.

👀What will be the role of MMPs post iOS 14?

🤦🏼‍Why aggregating data is difficult - and challenging for in-house advertisers to take on.

🌟How there will be a lot of innovation once the basics are established post IDFA deprecation.

📶Is conversion tracking becoming simpler or more complex with iOS 14?

🕰Will Apple release improvements to SKAdNetwork over time?

💸What might happen to ad spend and CPMs in October.

👩🏻‍💻How important it is for companies’ senior management to understand the IDFA issue and its ramifications.

👊🏽How advertisers are preparing for the upcoming changes.

🧐What sort of product changes apps are contemplating.

Check out the full transcript and show notes here:
https://mobileuseracquisitionshow.com/episode/how-mobile-measurement-will-work-with-ios-14-in-a-post-idfa-world-with-gadi-eliashiv/

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