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Hannya Boulos is the Head of Growth at Modern Milkman.

This Manchester-based business delivers convenient groceries from independent and local suppliers directly to customers’ doorsteps in returnable and reusable packaging.

This brand checks all the boxes for us at DTC:

✅ Disrupting a space.

✅ Great brand & product.

✅ Supports local businesses.

✅ Sustainably minded.

Here are some takeaways from our chat with Hannya:

🚪 Why old-school in person sales strategies are working for them

📋 How they’re testing non-digital sales tactics (plus some of their findings).

🍭 Inside baseball on their niche geo targeting Facebook Ads.

🚀 Hannya’s approach to LTV.

🤝 Modern Milkman’s three-prong strategy for warming up new neighborhoods.

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