The CPG Guys Enabling Full Funnel Beauty Care Media with Sephora's Marco Steinsieck
The CPG Guys are joined in this episode by Marco Steinsieck, Head of Sephora Media Network, the retail media division of Sephora, a global omnichannel beauty care retailer.
Follow Marco Steinsieck on LinkedIn at: https://www.linkedin.com/in/marcosteinsieck/
Follow Sephora on LinkedIn at: https://www.linkedin.com/company/sephora/
Follow Sephora online at: https://www.inside-sephora.com/en/about-sephora
Marco answers these questions:
- Can you share some highlights of your journey to becoming the head of Sephora Media Network?
- Why do you think retail media is experiencing such an enormous growth trajectory? What is it about the market conditions that are enabling this and why is the beauty category at the front of this media channel?
- Let’s get into Sephora Media Network. Would you start by dimensionalizing the size of your audience, the behavioral & attitudinal data set that underpins targeting capabilities and finally the advertising solutions you have for your opened & operated site & mobile app properties? (Follow-up: Do you offer both self-service and managed services?)
- While lower funnel conversion is a core objective for brand advertisers, upper funnel tactics for discovery and awareness are also important particularly in beauty. What solutions exist for advertisers to engage Sephora shoppers off-site and in-store and what partnerships with other ad tech partners are enabling these?
- What types of performance measurement solutions does Sephora Media Network offer advertisers either in-house, through third parties or via clean room access?
- Do you have some examples of how brands partnering with Sephora have been able to achieve success in different areas of the marketing funnel?
- How do brand advertisers collaborate with Sephora Media Network to drive meaningful growth?
- Looking forward, what should we expect to see from Sephora in helping to advance the retail media landscape?
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Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA
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