Amtower Off-Center
The 2024 High Growth Study
Jul 1, 2024
Elizabeth Harr, managing partner of Hinge Marketing, discusses the 2024 High Growth Study on high impact marketing, content priorities, marketing spend trends, and outsourcing key skills. The podcast explores effective differentiation, marketing strategies in government contracting, and the evolution of ad agencies. Insights on audience connection and the importance of data-driven marketing strategies for high-growth firms.
42:00
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Quick takeaways
- High growth firms prioritize impactful marketing strategies focused on consultations and demo materials.
- Consistent focus on thought-provoking content and brand differentiation drives growth for high growth firms.
Deep dives
Research on High Growth Firms in 2024
The 2024 high growth study by Hinge Marketing delves into the behavior of firms thriving in the marketplace, emphasizing growth and profitability. The study includes around a thousand firms spanning industries like AEC, finance, consulting, government contracting, legal, and tech, of varying sizes across different geographies. Notably, the research focuses on quantifying successful firms' strategies contributing to profitable growth.
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