Vrbo launched a marketing campaign targeting Airbnb, but Airbnb dismissed it as ineffective, with Skift Research showing Airbnb’s dominant market share of 44% compared to Vrbo’s 9%. Sonesta remains optimistic about strong bookings despite economic concerns and is shifting towards franchising by selling 114 properties, particularly seeing growth in East Coast markets. Meanwhile, IHG has opened Western Europe’s first net-zero hotel in the UK, powered by renewable energy and featuring sustainable practices, while maintaining competitive pricing.

• Airbnb Calls Vrbo Billboards 'Confused' and 'Desperate'
• Sonesta CEO: Bookings Are 'Still Strong' as it Aims to Sell 114 Hotels
• Inside IHG's New 'Net Zero' Hotel

Connect with Skift

LinkedIn: https://www.linkedin.com/company/skift/

WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/

Facebook: https://facebook.com/skiftnews

Instagram: https://www.instagram.com/skiftnews/

Threads: https://www.threads.net/@skiftnews

Bluesky: https://bsky.app/profile/skiftnews.bsky.social

X: https://twitter.com/skift

Subscribe to @SkiftNews and never miss an update from the travel industry.