What Had Happened Was Cannibal Ox's Cold Vein and the Rise of Def Jux
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Apr 14, 2021 An underground rap artist, Mr. Lif, and talented artists RJD2 and Aesop Rock from the Def Jux label join El-P to discuss the launch of the legendary record label. They talk about meeting Cannibal Ox, putting together the classic debut album 'The Cold Vein', and unleashing it on the world.
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El-P Starts Def Jux Label
- El-P decided to start his own label after being soured by his previous label, Raucous.
- He wanted creative control and to avoid mainstream compromises he disliked.
Non-Mainstream Market Potential
- El-P believed there was a market for non-mainstream hip-hop if faith and funding supported it.
- He aimed to create a tent for innovative artists without compromising musical vision for mainstream acceptance.
Def Jux Roster from Underground
- El-P built the Def Jux roster through relationships from the underground rap scene.
- He signed artists like Mr. Lif, RJD2, and Aesop Rock based on mutual respect and creative synergy.