The Pursuit of Scrappiness #11 - Petr Antropov (Lokalise) from bootstrapping a B2B SaaS company to serving top tech unicorns, going fully remote permanently and building ‘No Bullshit’ culture
May 17, 2021
59:50
Petr is an ex-banker turned serial entrepreneur with several startups under his belt prior to founding Lokalise, including Odnoklassniki, Megogo, and Roamer app. The latter turned out to be the source of the product for Lokalise. With a no-BS mentality, Petr and the Lokalise team have achieved fantastic product-market fit with many top Tech names (e.g. Revolut, Bitpanda, Notion) as their loyal customers, which helped them bootstrap up until a 6mUSD VC round last year, becoming one of the most successful startups in Latvia.
By listening to this episode you will learn:
- How to turn a fix for an internal business headache into a successful B2B SaaS product
- That finding product-market fit in B2B SaaS is relatively easier as the customers “vote with their money” early on
- How to prioritize which product improvements to implement
- How to critically listen to your customer’s feature requests
- About pros and cons of permanent full remote job organization and the reasoning behind Lokalise decision to go fully remote
- How hiring globally works in practice
- The difference between the mindset of US vs. European employees - in the US, people see their work as an investment and that’s how they approach it
- How to bootstrap successfully and the reasoning why to raise VC money even if you have solid growth being bootstrapped
- That most companies still use spreadsheets for localisation and also for managing many other business processes
- AI and the future of localization
Find out more on https://www.pursuitofscrappiness.co/
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