In this episode I spoke with Ethan Golding, founder of Team Hustle, an agency that works with consumer brands to create TikTok content to bring new traffic, leads and eventually sales into businesses

TikTok can be an incredible tool and Ethan opens up about how you can use TikTok effectively to generate noise for your business and gain ROI.

We talked about:

What sort of impact should you expect if you start creating TikTok content for your B2C brand and should all B2C brands be on TikTok?
What should your strategy be in terms of posting frequency, type of content, etc. in order to maximise ROI
And the golden question, is it too late for you and your business to be on TikTok?

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