The Casey Adams Show
Rob Greenlee – 20 Years of Podcasting Wisdom and the Future of the Industry
May 14, 2025
Rob Greenlee, a podcasting veteran with 20 years of experience, shares his wealth of knowledge from influential roles at Microsoft and Libsyn, to founding the Podcast Academy. He discusses the evolution of podcasting from its grassroots origins to a significant media force. Key topics include the rise of SaaS platforms, the convergence of audio and video, and the importance of community trust and authenticity. Rob also emphasizes the transformative power of personal branding in networking and the hidden teamwork that fuels successful podcasts.
47:25
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Quick takeaways
- Rob Greenlee highlights the evolution of podcasting from a niche medium to a mainstream form of media, emphasizing the impact of technology on audience engagement and creator strategies.
- He underscores the importance of community and collaboration in podcasting, advocating for inclusivity among creators to foster a diverse and supportive environment despite increasing competition.
Deep dives
Rob Greenlee's Journey in Podcasting
Rob Greenlee has been a trailblazer in the podcasting industry for nearly 20 years, engaging in various roles across multiple companies. He emphasizes the evolution and maturation of podcasting, particularly noting the technological shifts and changes in audience engagement strategies. Currently, he is focusing on the convergence of audio and video content, actively experimenting with formats and enhancing his skills. Greenlee is dedicated to learning in a continuously evolving landscape, exploring AI and innovative monetization strategies to assist creators.
