The spark for a new business idea can come at any moment, and for Sheena Yaitanes that lightbulb moment came while studying chemistry and biology at UC Irvine. Frustrated by the lack of clean beauty products that not only looked good, but felt good on the skin, Sheena launched Kosas Cosmetics out of her Los Angeles home. Today, Kosas is a cult-favorite with celebrities like Gwyneth Paltrow, Mandy Moore, Lily Aldridge, and more. In this episode, we sit down with the clean-beauty founder to dive deeper into the concept of turning your passion into profit, how she built an empire from her home, and why she went from bootstrapping to raising capital. Join the party on social @workparty and stay in-the-know at workparty.com.
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Guest:
Sheena Yaitanes, Founder & CEO, Kosas Cosmetics @kosas
Produced by Dear Media
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