The Herd with Colin Cowherd

THE HERD - Hour 3 - How NIL has changed college football, the pressures of coaching at Texas, Mack Brown

Aug 20, 2025
Mack Brown, a legendary head coach known for his national championship win with the Texas Longhorns, discusses the seismic shifts in college football brought on by NIL deals. He shares insights on the immense pressures coaches face, particularly at Texas, where fan expectations are sky-high. Brown also dives into the challenges high-profile recruits like Arch Manning create for new coaching dynamics and how these changes are reshaping recruitment strategies and team chemistry in the evolving landscape of college football.
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INSIGHT

Texas Job: Resources Plus Intense Expectation

  • The University of Texas job combines unrivaled resources with intense external passion from boosters and fans.
  • Mack Brown says success hinges on absorbing that pride and handling outside noise, not yielding to pressure.
ANECDOTE

Why Arch Manning Feels Ready

  • Mack Brown praises the Manning family as steady and classically prepared for scrutiny and celebrity.
  • He highlights Arch Manning's charisma, self-deprecation, mobility, and locker-room focus as strengths.
INSIGHT

NIL Makes College Football More Pro-Like

  • Mack Brown argues NIL and transfers made college football far more like the NFL with payment dynamics and agents.
  • He believes that pro-style evaluation and money advantage favor experienced NFL coaches transitioning to college.
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