In episode #1531, we share seven lessons from Instagram launching Reels. Reels is very similar to TikTok, so to boost his new platform, Mark Zuckerberg called the security of TikTok in question, and now they are under severe scrutiny, allowing Reels to take the market. Tune in to hear other strategies for optimizing your launches!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Business Lessons from Instagram Launching Reels.
[00:30] Currently, there is an ongoing battle against TikTok.
[00:56] Instagram, owned by Facebook, is copying the concept of TikTik.
[01:03] Despite popular belief, it is not illegal or even in poor taste to copy others.
[01:22] Don’t expect every launch to be a success, and keep trying new things.
[01:45] When you launch, launch with a fanfare and make sure to market correctly.
[02:20] Create buzz and noise around your offer before you launch.
[03:05] How Mark Zuckerberg got TikTok to be scrutinized and gain more traction for Reels.
[03:21] A key business philosophy: if you can’t build it, crush it, or buy it!
[04:05] Know when something is not working and take it off the market quickly.
[04:49] That’s it for today!
[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

TikTok

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376: A 2008 Interview with Eleanor Coppola