On this episode of #ThePlaybook, Adam Burke, President & CEO at Los Angeles Tourism & Convention Board, shares his thoughts on:

[:35] - The economic impact of hosting the Super Bowl in Los Angeles
[5:07] - How the mix of “old and new” helps to set LA apart from other cities around the world
[9:25] - How the Los Angeles Tourism & Convention Board is helping people make the most of their visit for the Super Bowl
[18:10] - The one thing that gets him the most excited about the future of Los Angeles.

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The Economic Impact of Hosting The Super Bowl | Interview With Adam Burke, President & CEO at Los Angeles Tourism & Convention Board