Building the Premier Accounting Firm Are Podcasts the Future of Marketing for Accountants? w/ Christina Lenkowski
this episode of Building the Premier Accounting Firm with Universal Accounting Center President Roger Knecht, podcast publicist Christina Lenkowski explains how accounting professionals can leverage podcast guest appearances to position themselves as authorities, build trust, and grow their businesses. Learn the strategies to educate potential clients, repurpose content, and create effective calls to action for lead generation through podcasting.
In This Episode:00:05 Introduction to the Premier Accounting Firm 01:30 The Rise of Podcasting in Marketing 04:41 Building Trust Through Podcasting 07:34 Educational Value and Authority in Podcasting 10:46 The Balance of Sharing Expertise 12:02 The Evergreen Nature of Podcast Content 17:08 Crafting a Compelling Guest Pitch 21:56 Creating Engaging Offers for Podcast Audiences 25:36 Maximizing Podcast Listening Experiences
Key Takeaways:-
🎯 Target ideal clients by tailoring podcast topics to specific niches within the accounting industry.
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🎧 Utilize podcast guesting to shorten the sales cycle and build trust with potential clients through extended exposure.
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🔄 Repurpose podcast content into blog posts and social media snippets for evergreen marketing.
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🔗 Create dedicated landing pages with clear calls to action to capture leads from podcast listeners.
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🗣️ Focus on providing value and education during podcast appearances, positioning yourself as an authority without giving away all your secrets.
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Christina Lenkowski: “People want to be consuming their media when they’re on the go.”
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Christina Lenkowski: “Service over self promotion.”
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Roger Knecht: “You can repurpose this [content] indefinitely. It’s evergreen.”
Conclusion:
Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your authority as an accounting professional and market your services more effectively, call 435-344-2060 or schedule an appointment to connect with Roger’s team here.
Sponsors:
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Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Offers:
Understanding your publicity https://www.publicityxchristina.com/quiz-landing-page
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