Andrea Cooper argues that football is an 'electric currency', and explains why she believes it can change the world for the better.
Andrea is Head of the Liverpool Football Club Foundation, and in this talk she describes watching young people listening intently to their favourite footballers, and how her foundation now hopes to work with the Liverpool School of Tropical Medicine in the developing world. She hopes to use the deep wellspring of affection amongst Liverpool Football Club's immense global fanbase to encourage young fans to pay more attention to healthcare messages. It could, she says, tilt the world on its axis, and prove a concept which would work elsewhere.
Producer: Giles Edwards.