Inside the holly jolly business of spreading cheer
Dec 18, 2023
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Professional Santa performers are driven by passion and not financial gain, according to a survey. The podcast also covers business and tech news, including remote work policies, Blue Origin's success, and Bhutan's plans for a megacity. The chapter on Santa performers explores their earnings, diverse backgrounds, and the financial commitments of being a Santa Claus.
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Quick takeaways
Professional Santa impersonators earn relatively low incomes, with 40% making less than $5,000 a year and 30% earning between $5,000 and $10,000.
Professional Santa impersonators come from diverse professions, including retired individuals, school teachers, CEOs, engineers, funeral directors, with 30% having served in the military and more than half having attended at least a four-year college.
Deep dives
Professional Santa's annual earnings
According to a survey by Higher Santa, around 40% of professional Santa's make less than $5,000 a year, while 30% earn between $5,000 and $10,000. The remaining 30% earn more than $10,000. These earnings are relatively low considering the limited working period of about one to two months for most Santa performers. Additionally, many Santa's have other full-time jobs, with retirement being a common occupation among them.
Santa's day jobs and educational background
Alongside retired individuals, professional Santa's come from a wide range of professions, including school teachers, CEOs, engineers, and funeral directors. Around 30% of them have served in the military. More than half of professional Santa's have attended at least a four-year college, with some having graduate degrees. Many Santa's spend over $1,000 annually on their Santa persona, heavily investing in their appearance and Santa-related activities.
Santa preparation and Santa schools
Preparing for the Christmas season as Santa often begins in January, with Santa's planning their gigs and growing their beards early on. The majority of professional Santa's own three or more Santa suits, with some even having seven or more. Around 60% of them have attended reputable Santa schools, such as the International Santa Claus school, which can cost a few hundred dollars. These schools provide training and further professionalization for the Santa entertainers.
We’ll run down the stats from the latest survey of pro Santa impersonators, which paint a pretty clear picture: playing St. Nick is, above all, a labor of love and definitely not a money grab. Plus: Blue Origin is back and Bhutan wants to build the next megacity.
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