Crown Affair’s hair products are in the bathrooms (and kits) of so many people who love and work in the beauty industry. How did that happen? Founder Dianna Cohen is here to explain. She shares lessons she learned working on some of the hottest “millennial” brands of the 2010s (Into The Gloss, Away, Outdoor Voices, Harry’s); why marketing isn’t the most important part of building a brand; the difference between hair *care* and hair styling; and why she thinks clips, scrunchies, and combs should be as elegant looking as your other accessories.

Episode recap: fatmascara.com/blog/dianna-cohen
Products mentioned in this episode: shopmy.us/collections/1359696
Sponsor links & discount codes: fatmascara.com/sponsors
Private Facebook Group: Fat Mascara Raising a Wand
TikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlin + contributors @garrettmunce, @missjulee
Submit a "Raise A Wand" product recommendation: text us or leave a voicemail at 646-481-8182 or email info@fatmascara.com

Become a member at https://plus.acast.com/s/fatmascara.

Hosted on Acast. See acast.com/privacy for more information.

How Dianna Cohen Turned A Hair Obsession Into Crown Affair