EP 107: From Affiliate Manager To A 50 Million Dollar Leadgen Business with Ruben Resendez
May 17, 2023
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Ruben Resendez, president of adHere, shares his journey from a failed business venture to building a 50 million dollar leadgen business. He discusses the challenges he faced, the importance of adding value in affiliate marketing, and the significance of diversification and scaling for success. Resendez also emphasizes the impact of having a mission and core values for his company.
Building associations with influential people can change your mindset and lead you down a different path.
Systemizing business operations through SOPs enables replication of success and efficient delegation of tasks.
Personal growth involves shifting focus from personal achievements to inspiring and uplifting others, embracing new experiences and relationships.
Deep dives
Importance of Building Associations
Building associations with influential people can have a significant impact on your success. The speaker emphasizes that when you meet the right individuals who have a different mindset, it can change the way you think and lead you down a different path. Reflecting on personal experiences, the speaker highlights the value of networking and forming connections, as these associations can shape your trajectory towards success.
The Power of Systemization
The speaker discusses the importance of systemizing business operations to scale effectively. They emphasize the need to create standard operating procedures (SOPs) that outline step-by-step processes in various aspects of the business. By documenting every detail, it becomes possible to replicate success and delegate tasks to others. The speaker highlights the value of finding individuals who enjoy creating SOPs, as they can take on the task with enthusiasm and precision.
The Journey of Personal Growth
The conversation delves into personal growth and reflects on how individuals evolve over time. The speaker explores the shift in mindset from being solely focused on personal achievements to a greater desire to inspire and uplift others. They emphasize the importance of personal development, unexpected associations, and the incredible potential for growth that comes from embracing new experiences and relationships.
Importance of Systematic Business Management
Implementing a system that tracks key performance indicators (KPIs) and holds employees accountable has been a game-changer for the business. The speaker no longer needs to rely on one-on-one meetings to manage the team, as the system runs the business. The systematic approach has improved efficiency and productivity.
Value of Proximity and Mindset
The podcast episode emphasizes the power of being in proximity to successful individuals and expanding one's mindset. The speaker shares personal experiences of being around billionaires and multi-millionaires, which inspired them to think bigger and push for greater success. It is highlighted that one person in a family can break the cycle of limited thinking and become a catalyst for change and financial growth.
After a failed business venture with only $500 bucks to his name, our guest today has now hit the Inc. 5000 two years in a row with his affiliate marketing business. This year, his company is growing even more with 50 million dollars in revenue.
In today’s episode, we have the wonderful Ruben Resendez, president of adHere, internet marketing thought leader, family man, and recognized by Silicon Valley Business Journal's 40 Under 40 making a difference.
Listen to how he overcame adversity and is using his story to motivate other entrepreneurs fighting to get their businesses in the millions. His philosophy is "Help others get where they want to go, and eventually, you will get where you want to go."