We've been curious about marketing in L&D for so long! Exploring personas, and learning as much as we can about our audience, among others. But there's more that we can borrow from marketing! In this episode, our guest, Miruna Dragomir, CMO at Planable, walks us through the AARRR growth funnel, how we should go about creating campaigns, and also works with us for a particular use case, sharing how she would approach marketing a leadership development program.
Our sponsor
Joining us for this episode as a sponsor is Innential. Innential makes it easy for HR and L&D teams to automate their talent development workflows like onboarding, personal development plans, and leadership development. They do so through their platform’s flexible learning path system, a diverse content library curated uniquely to your company’s needs, and the ability to upload internal company content like PDFs and videos. Dozens of companies are already using them to level up their talent development workflows, so if that’s something you’re interested in, book a call with them from their website, mention Offbeat On Air, and their founders will happily get in touch with you.
Your hosts
We’re Lavinia & Mili, and we hope this episode brings you at least one idea you can use in your own practice. If you want to share it with us, feel free to reach out on our LinkedIn profiles, which you can find below.
Lavinia: https://www.linkedin.com/in/laviniamehedintu/
Milica: https://www.linkedin.com/in/milicasapic/
Miruna: https://www.linkedin.com/in/mirunadragomir/