Tim Riesterer: Speak to the deciding journey, not your sales process

Tim Riester, Chief Strategy Officer at Corporate Visions, drops by to share how research on decision-making psychology is more important than your sales messaging.

For more detail on the Corporate Vision research shared during the show, check out their Research Brief - Unconsidered Needs Effect  PDF.

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/