A Year in 7 Charts

In this episode of the Healthtech Marketing Podcast, host Adam Turinas and Mark Erwich, Chief Strategy Officer of Health Launchpad, review the key trends and insights from 2024. This provides a retrospective of 2024's key marketing trends that will help you benchmark your marketing operations against industry trends.

In seven charts, Adam and Mark review data on several key issues facing health tech marketers. These are based on multiple surveys conducted within the Healthtech Marketing Network, a 200-member community of senior marketing leaders.

Based on data collected through monthly surveys from the HealthTech Marketing Network, this episode explores seven critical charts that reflect the challenges and opportunities in health tech marketing.

Mark and Adam offer advice on navigating relationships with the C-suite, aligning with sales, leveraging AI tools, and taking incremental steps toward ABM.

Key Topics Covered:

• [02:25] Selling Marketing’s Value to the C-Suite 

• [05:08] Demonstrating ROI to Stakeholders Navigating Budget Cuts

• [11:41] Improving Measurement for 2025 

• [14:19] AI in Marketing 

• [18:34] Marketing Technology Stack Priorities 

• [20:45] Adopting ABM in HealthTech 

Stay tuned for more actionable insights in the health tech marketing space!

Read the blog article with the charts here.

Other Episodes to Check Out

• The changing landscape of measurement and attribution [blog] [podcast]
• AI and Marketing – Latest Foundation [blog] [podcast]
• How AI is making an impact on SEO [blog] [podcast]
• How to use AI to transform your marketing [blog] [podcast]
• Embracing ABM to change your sales model [blog] [podcast]
• Latest best practices in using AI for content creation [blog] [podcast]