Episode 87. In today's news episode, we discuss "The Best City for Accountants - Does It Really Matter?"

Key takeaways from this episode include:

▶ the definition of employer brand for accounting firms

▶ asking whether it really matters to accountants and CPAs where your office is based

▶ why accountants and CPAs work in a noble profession rather than an industry

▶ why accountants and CPAs are the foundation for any business

▶ what makes London (and likely other capital cities in other countries) the best place for accountants to work

▶ shout out to Virtual Cabinet for producing the research

▶ the kind of factors make an accountant want to work in a certain place

▶ the importance of employer brand and what goes into a good one for accounting firms trying to attract talent

Source: https://blog.virtualcabinet.com/best-cities-for-accounting-jobs

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

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