Discipline Over Motivation: Chris Brisson, SMS SaaS Founder Shares Why

SMS is not dead; it's evolving and still effective.

Text messaging remains a personal connection tool.

The industry has shifted towards messaging as a primary communication method.

AI is being leveraged to enhance business operations and customer engagement.

Simplicity in marketing automation can lead to better results.

Legacy businesses present opportunities for growth through technology.

The future of communication will be driven by real-time data and AI.

Businesses need to adapt to the changing landscape of technology.

Effective communication is key in a tech-driven world.

The best campaigns are often the simplest ones. Consistency in email marketing is crucial for success.

Perfectionism can hinder progress; taking action is more important.

Building relationships through personal touches like handwritten notes is effective.

Text messaging can significantly enhance customer engagement.

Entrepreneurs should focus on simple, actionable strategies.

Understanding the numbers behind your marketing efforts is essential.

Embracing failure as part of the learning process is vital.

The human element in business is irreplaceable, even with technology.

Iterating and adapting quickly can lead to better outcomes.

Creating conversations with customers can unlock new opportunities.

Guest LinkedIn: https://www.linkedin.com/in/chrisbrisson/

#12WeeksToPeak #entrepreneurship #saas

00:00 Introduction to SMS and Its Relevance

04:14 The Evolution of Sales Message

08:28 AI's Role in Modern Business

12:45 The Future of Communication and Technology

17:34 Opportunities in Legacy Businesses

21:14 Simplicity in Marketing Automation

24:57 The Importance of Consistency in Email Marketing

30:16 Overcoming Perfectionism in Entrepreneurship

36:35 Building Relationships Through Personal Touch

41:40 Texting as a Business Strategy

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