Startup Series: Electrifying Trucking with Flipturn
Aug 15, 2024
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Katie Siegel, CEO and Co-founder of Flipturn, shares her journey from Samsara to leading an EV charging management platform for fleets. They discuss California's Advanced Clean Fleets law, emphasizing its nationwide implications for zero-emission vehicle adoption. The conversation highlights the challenges fleet managers face in integrating efficient charging, power procurement, and energy management into their operations. They also touch on the innovative role of technology in transitioning to electrification, especially for last mile delivery.
The Advanced Clean Fleets law in California mandates zero-emission vehicle adoption, pushing fleet managers to master charging management for compliance.
Flipturn's EV charging management platform enhances fleet operations by optimizing power output and ensuring vehicle readiness, addressing major electrification challenges.
Deep dives
Electrification of Trucking and the Advanced Clean Fleets Law
The electrification of trucking is significantly influenced by the Advanced Clean Fleets (ACF) Law enacted in California, which mandates stricter adoption of zero-emission vehicles for fleets operating in the state. This groundbreaking legislation is expected to reduce greenhouse gas emissions from trucking fleets in California by the equivalent of 90 coal power plants by 2050. It establishes specific percentage targets for fleet electrification that intensify over time, starting from 2025 onwards, thereby pushing various sectors to comply and adapt. As fleet managers prepare for compliance, they recognize the necessity of mastering charging management as a critical aspect of their operations.
Integration of EV Charging with Fleet Management
FlipTurn provides a platform that integrates electric vehicle (EV) charging management with fleet operations, streamlining the process for operators of electric fleets. This software communicates directly with charging infrastructure to monitor charger health, manage power output, and ensure vehicles are charged and ready for operation. Moreover, FlipTurn's technology interfaces with various fleet management systems and utilizes data on vehicle status and historical patterns to optimize charging schedules. By addressing the complexities of charging infrastructure, especially in the context of increasing electrification, FlipTurn enhances the operational efficiencies of fleets transitioning to electric.
Targeted Sectors for Electrification: Last Mile Delivery and Drayage
The last mile delivery and drayage sectors are primary targets for electrification due to their specific operational characteristics that favor electric vehicles (EVs). Last mile delivery benefits from shorter driving distances and frequent stops, which align well with the efficiency of EVs, particularly through features like regenerative braking. Similarly, drayage operations, which involve short trips between warehouses and ports, can also utilize EVs effectively since they can return to a central location for overnight charging. These sectors present viable business cases for transitioning to electric, reducing costs and environmental impact while accommodating the demands of current legislation.
Challenges and Opportunities in Fleet Electrification
The transition to electric fleets is marked by several challenges, including the need for significant infrastructure upgrades and the management of charging operations. Fleet operators face uncertainties related to the availability of electric vehicle models, as current supply chains struggle to keep up with demand. Additionally, as fleets work to ensure uninterrupted operations, they require comprehensive visibility into both vehicle status and charging health to ensure readiness and prevent downtimes. Despite these hurdles, the inevitability of electrification drives many fleets to proactively explore solutions, highlight efforts to improve operational capabilities, and ultimately prepare for impending regulatory changes.
Katie Siegel is CEO and Co-founder at Flipturn. Flipturn is an EV charging management platform for fleets and we're diving into the electrification of trucking.
At the beginning of 2024, the Advanced Clean Fleets law came into effect in California creating a number of mandates for zero emissions vehicle adoption in the trucking space. And the law impacts any fleet doing business in California, so there are nationwide implications.
Cody and Katie dig into this as well as the impacts on various types of trucks and routes. As fleet managers begin to anticipate compliance, they're realizing that understanding and managing charging will need to become a core competency for them. All of a sudden, things like power procurement and efficient energy usage will become a huge part of the equation for running a business that moves goods around. Flipturn raised a seed round in 2023 from Accel and Katie brings hands-on experience into the company after having previously grown her career through IPO at Samsara, a leader in telematics and Internet of Things, connectivity services for trucking and logistics.
In this episode, we cover:
[01:48]: Flipturn’s mission to electrify trucking and enhance fleet management
[02:28]: Katie's journey from Samsara to founding Flipturn
[03:39]: From telematics to EV infrastructure innovation
[05:14]: Transportation's role in pollution and the shift to electrification
[07:19]: Focus on electrifying last mile delivery and drayage
[10:25]: Differences in EV charging needs for delivery vans vs. drayage trucks
[17:23]: Flipturn’s software for efficient fleet charging
[19:00]: Strategies for setting up fleet charging stations
[22:21]: Challenges and solutions in vehicle electrification
[27:32]: Integrating truck OEMs with charging networks
[30:06]: How fleets choose charging software
[33:23]: Hydrogen vehicles in new zero-emissions law
[35:12]: Evolving challenges in the trucking industry
Episode recorded on Jun 27, 2024 (Published on Aug 15, 2024)
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