Seth Godin is an author, a marketer and a climate activist but most of all he’s a teacher. He’s also an incredible podcast guest.

In this episode we discuss:

A $50billion mistake
What the internet has in common with the rail road and oil
Open v closed systems
Wheeler’s Which and the value of the old school
Smallest delightable audience (SDA™️)
Tesla and crossing the chasam
Cows, concrete and carbon footprint
Pricing carbon fairly
Was Gandhi right?
How to write a book

Seth Godin

For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. His blog has been appearing daily for more than a decade.

He has spent most of his professional life as a writer, publishing 20 bestselling books that have been translated into nearly 40 languages. These books are a great way to go deep into a concept, and he hopes many of them stand the test of time.

Along the way through his career, Seth has found countless detours, interesting projects, designed to inspire and entertain you as you continue to do your work.

His latest book is called THE PRACTICE. Like the one before, THIS IS MARKETING, both were bestsellers. The one before that was called Your Turn. It’s illustrated and shareable and provocative.

In 2015, Seth created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life. It’s now part of Akimbo, which is now an independently owned entity, a B corp, creating new ways to learn. More than 60,000 people have taken his online courses, including The Marketing Seminar and several on Udemy.

He’s a member of the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool.

You can read Seth’s free ebooks on the placebo effect and education. And there are five TED talks. He also pioneered ethical online direct marketing, now a $30bn a year industry.

Seth is an industry leader and marketing royalty. To use his words: “Go, make a ruckus.”

Book Recommendations

Find Seth at seths.blog

The Master Switch: The Rise and Fall of Information Empires by Tim Wu.

All Seth’s books in one place

Other Links

Neal McCullough – Hand Drawn Creative, the man behind that beautiful bit of artwork

Big Marketing Meet Up – where I first met Seth and has a 2024 date already released... 14 November. Tickets available now.

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

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Andi Jarvis, Eximo Marketing.

Brendan Mouatt – Cognitive Dissonance and Measuring Success