How I Invest with David Weisburd

E159:How a 24-Year-Old VC Landed Cendana Capital as a Limited Partner w/Paige Doherty

Apr 29, 2025
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ANECDOTE

Landing Top LP at 24

  • Paige Doherty landed Sandana Capital as a cornerstone LP at 24 through exceptional grit, strong branding, and disciplined execution.
  • She contacted 1,700 investors before closing on 120 LPs, demonstrating remarkable perseverance.
INSIGHT

Media Builds LP Narrative Gravity

  • Media presence creates narrative gravity and urgency for LP decisions through repeated name recognition and community immersion.
  • Hosting events and showcasing community helps LPs experience the firm's culture firsthand.
ADVICE

Build In Public With Media

  • Use media to share your investing process transparently as a form of "building in public".
  • This pre-sells founders and LPs by letting them understand your style before calls, increasing inbound deal flow.
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