The Briefing

Luisa Dunn on grey hair fame, beauty tricks & saying no to injectables

May 9, 2025
Luisa Dunn, a model and activist famous for her stunning embrace of natural grey hair, shares her inspiring journey in this conversation. She discusses the societal pressures that challenge our perceptions of aging and beauty, advocating for self-acceptance and authenticity. With a following of over 1.4 million, Luisa highlights the manipulative beauty standards thrust upon women, and how she uses her platform to amplify social issues. Join her as she reveals the importance of saying no to injectables and redefining beauty norms.
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INSIGHT

Marketing's Role in Beauty Standards

  • Marketing often disempowers by creating insecurities only to sell empowerment back.
  • Early grey hair campaigns aimed to scare women about losing attention and relationships.
ANECDOTE

Hair Disaster Sparks Grey Hair Journey

  • Louisa Dunn began her grey hair journey due to a hair disaster that ruined her dyed hair.
  • She documented her hair grow-out as a daily Instagram diary to inspire others.
ANECDOTE

Online Criticism for Going Grey

  • Louisa faced harsh online criticism about her grey hair, with commenters saying she looked much older.
  • Negative reactions challenged her confidence but also strengthened her resolve.
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