The wool sector's prepared for price challenges as Kainga Ora backtracks on a previous ban.
The social housing agency will allow wool carpet providers the chance to tender for supply for carpet and underlay in its homes.
It's used synthetic carpet for the last decade.
Bremworth CEO Greg Smith says the industry can win on durability.
He told Mike Hosking their suppliers have seen wool business double in three years, and if they can get the price right, the sector will win more.
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The Mike Hosking Breakfast