The Joe Rogan Experience #1881 - Rick Rubin
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Oct 12, 2022 
Rick Rubin, an iconic record producer and co-founder of Def Jam, shares his insights on authenticity in music. He reflects on the evolution of hip-hop, discussing its initial resistance and eventual transformative impact on the industry. Rubin emphasizes the need for artists to prioritize personal vision over commercial pressures, connecting it to his production work with legendary bands like the Red Hot Chili Peppers. He also delves into his personal journey towards health and fitness, showcasing how discipline intersects with creativity.
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Unintentional Beginnings
- Rick Rubin's music career began unintentionally, stemming from his love for punk rock and hip-hop.
- He started by documenting the raw energy of early hip-hop clubs, creating a new sound distinct from the existing R&B-influenced rap.
Capturing the Club Sound
- Rubin's early hip-hop production differed significantly from the norm by using drum machines and scratches instead of live bands.
- This approach aimed to capture the authentic sound of hip-hop DJs and breakbeats found in clubs like Negril.
Hip-Hop's Outsider Status
- Rubin recalls the initial negative perception of hip-hop, even within the music industry.
- A label executive, while courting Def Jam, remarked, "After all, it's not music," highlighting the genre's struggle for recognition.
