Serenbe Stories

Two Pioneers & an Icon Reimagine Wellness Real Estate

Dec 9, 2024
Steve Nygren, the founder of Serenbe and a pioneer in wellness real estate, joins Chuck Heath, founder of Ameyalli, to explore the transformation of community living. They discuss how integrating health and well-being into design is reshaping real estate. Key topics include the importance of biophilia, the blend of ancient healing practices with modern innovations, and the sustainability challenges developers face. Their conversation delves into creating meaningful environments that promote health, emphasizing local initiatives as a foundation for global change.
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ANECDOTE

Serenbe's Unique Origin Story

  • Steve Nygren built Serenbe 20 years ago in a forest with homes, a restaurant, farms, and art, surprising the market by selling lots rapidly without marketing.
  • His approach echoed the lifestyle of communities from a hundred years ago, emphasizing nature and community connection.
ADVICE

Pioneering Wellness Real Estate Advice

  • Don't rely on feasibility studies when pioneering new wellness developments; they look only backward.
  • Challenge laws or rules that don't fit your vision, and focus efforts at local government levels for impactful change.
INSIGHT

Essence of Biophilic Design

  • Biophilic design is a holistic approach embracing all living systems, including plants, animals, and humans.
  • It promotes health and harmony by respecting nature and life in built environments.
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