EP71 - UpClose Marketing’s Product Placement Strategy that Turns Free Products into 5-Star Stays with Rachel Vigil

“When guests walk in and discover a gourmet snack or high-end facial mask, it’s more than an amenity—it’s a delight.” 



That’s the unforgettable touch Rachel Vigil brings to vacation rentals through Up Close Marketing—a platform connecting hosts with premium brands for product placements that wow guests and reinforce their brand identity.

In this episode of the Booked Solid Show, Gil sits down with Rachel to unpack how these carefully curated in-property experiences—from zero-alcohol Heineken to luxury sleep gummies and open-box mattresses—do more than elevate the guest experience. They drive reviews, reinforce your property’s positioning, and—when paired with a solid direct booking strategy—help small hosts operate like full-fledged brands.

Whether you manage two properties or twenty, this conversation is packed with insights on how to create that “I need to book this again” moment the minute guests walk through the door.

🔗 Connect with Rachel Vigil & Up Close Marketing

Rachel Vigil is the CEO of Up Close Marketing, a platform helping short-term and mid-term rental hosts upgrade their guest experience through strategic brand partnerships, without costing them a dime. If you manage over 10 properties, Rachel’s team will even onboard you personally.

📧 Email: rachel@upclosemktg.com
📞 Phone: 858-220-6275
🌐 Sign up: upclosemktg.com/signup
📱 Instagram: @upclosemarketing
📘 Facebook: @upclosemarketing
💼 LinkedIn: @upclosemarketing

She also shares upcoming campaigns and referral perks in her Wednesday newsletter—and is open to collaborations with coaching programs, Facebook groups, and host communities.