How to find your why in business

When we are running a business, it’s so easy to have all our attention on the day to day demands: looking after our clients or customers, making money, marketing and sales. But what can happen is that we can become consumed with the ‘what’ and the ‘how’ that we forget the very reason we are in business in the first place. That spark, idea or desire that caused us to say “I can do this better”or “there’s another way” and start our own business.

In this episode we look at how to remember and refocus on our why, and the role it plays in our entire business.

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