Today’s interview is with Mike Murchison, co-founder and CEO of Ada, a leading customer service automation provider. Mike joins me today to talk about how the conventional customer experience playbook is outdated, why brands should be talking to their customers more as they grow (not less), a view on the future of customer experience, what service and support teams will do in the future and how CX leaders are likely to be the quarterbacks of the future.

This interview follows on from my recent interview – There’s no point having a fast bike, if you don’t know how to ride it – Interview with Jerry Haywood of Boost.ai – and is number 467 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

We are fast approaching PegaWorld iNspire which is Pega’s annual conference that will be held at the MGM Grand in Las Vegas, NV, from June 11th to 13th.

This year it will be an in-person event, for the first time in four years, and will bring together experts and industry leaders to demystify technologies like generative AI and intelligent automation

They will also illustrate how enterprises can practically apply these technologies to turbocharge productivity, improve low-code app development, and optimize customer engagement.

Check out PegaWorld.com to find out more and, hopefully, I’ll see you there.