S06 EP20: Selling More, Faster, through Price Optimisation

On today’s episode, Kunle is joined by Brecker Brees Co-Founder at Pricestack, a customer data intelligence platform specialising in working with Shopify merchants.

All too often eCommerce merchants and DTC business owners don't have a “real” pricing strategy. They set prices based on competitor research and plain old gut feel. This might work at times but more often than not, you’ll be leaving money on the table.

This is not just applicable to product pricing, but also to your discount and bundling strategy. Which product to discount, how much to discount and when to offer that discount could make or break your profits. This is where data driven optimisation comes in.

In this episode, Kunle and Brecker talk about leveraging economic principles and data to optimise your pricing strategies. You will get to hear about the importance of finding equilibrium in pricing across all your products, building the right product bundles and leveling up your discount offers . This is a great episode for anyone wanting to know more about the technical side of pricing!

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SPONSORS:
This episode is brought to you by:

MESA

This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. 

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Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

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Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

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Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

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ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

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