Herb Karlitz is the CEO and founder of Karlitz & Company, an industry leader in designing and marketing globally recognized events. Celebrating their 30th anniversary this year, Karlitz & Company has produced globally recognized events, including Flavor! Napa Valley, the New York City Wine & Food Festival, and Harlem EatUp!
"have a clear vision, have a clear path… Really be clear about where you are trying to get from point A to point B. Be really clear about what service you want to provide. The clearer you are the clearer your message will be to your potential customers, whoever is going to buy. If it gets fuzzy and you can't describe your business in a couple of sentences you will have a hard time selling it to somebody else"…[Listen for More]
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The Entrepreneur Way