The Story of a Brand Augmentum Media - Build Authentic Influencer Partnerships That Drive Results
In today’s episode, Ramon Vela interviews Aditya Mahapatra and Sambhav Chadha, Co-Founders of Augmentum Media. We revisited their incredible journey of building a digital marketing agency specializing in health and wellness brand influencer programs.
It was fascinating to catch up with them two years after our initial conversation and see how much they’ve evolved. We dove deep into the challenges and strategies behind influencer marketing, especially in the health and wellness space.
Aditya and Sambhav have developed a unique approach to influencer seeding, affiliate marketing, and paid partnerships. They are focused on driving genuine, authentic collaborations that yield tangible results for brands. Their passion for health and wellness and expertise in the influencer landscape make for an inspiring listen.
Key moments from the interview:
* The importance of building authentic, long-term relationships with influencers
* How influencer seeding helps brands find the right ambassadors for their products
* Scaling from seeding to affiliate programs to boost brand awareness and customer acquisition
* Why performance influencer marketing is the future of the industry
* Tips for leveraging influencer marketing to reduce costs in paid media
Join us for this insightful episode as Aditya and Sambhav share their experiences, strategies, and predictions for the future of influencer marketing in the health and wellness sector!
For more on Augmentum Media, visit: https://www.augmentum-media.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
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SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Podcast. Start today! Visit the link above.