Right About Now - Legendary Business Advice Ryan and Robbie talk Super Bowl Ads & Rented versus Owned Channels for Ecommerce
The Super Bowl has come and gone but the CFO's are still counting the dollars on that media bill. Ryan and Robbie break down the best and worse spots during the big game and discuss the merits of spending millions on 30 seconds.
Most of this episode focuses on the great debate of building your ecommerce through Amazon - are you renting space that may not be there in 3-4 years? Is Amazon really your friend? Doubtful.
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