The Pocus Unlocking Revenue Podcast Episode 8: Diving into the 2022 PLS Benchmarks Report with Kyle Poyar
We partnered with Kyle and the folks at OpenView on our second annual Product-Led Sales Benchmark survey. In this episode of Unlocking Revenue, Kyle and Alexa dissect the survey results and share their SaaS trend predictions for 2023.
Listen in for insights on topics like:
👉 How are customers buying products?
👉 PQAs vs. PQLs
👉 Pros and cons of reverse trials
👉 The art and science of ICP definitions and lead scoring
👉 What PLS metrics should you be tracking?
👉 What sales roles are a PLG companies prioritizing?
... and more!
🪄 Read episode takeaways here.
About Kyle:
Kyle Poyar is Operating Partner at OpenView, the expansion stage VC. He helps OpenView’s portfolio companies fuel growth and become market leaders.
In his past life, Kyle was a Director at Simon-Kucher & Partners, the leading consulting firm specializing in monetization. When he's not writing about growth for his Growth Unhinged Newsletter, you can find him playing tennis 🎾, cooking Mediterranean food 🍳, hiking 🥾, attempting to finish a Barry’s workout 💪, or hanging out in Boston.