Bloomberg Businessweek Adobe Launches Adobe Foundry Services in Next Big AI Move
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Oct 21, 2025 A fascinating discussion with Adobe's Hannah Elsakr unveils the launch of Adobe Foundry Services, paving the way for tailored generative AI models. Companies can now train brand-safe AI for various media types, integrating seamlessly with tools like Photoshop and Premiere Pro. Trust is key, as enterprises rely on Adobe's experience in creative workflows. Concerns over model privacy are addressed, ensuring IP protection. Lastly, the dialogue reassures that AI enhances creativity, much like the evolution of Photoshop.
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Brand-Tuned Enterprise Models
- Adobe Foundry lets enterprises create generative AI models tuned to their own brand and IP to ensure brand safety.
- These models integrate with Adobe tools like Photoshop, Premiere Pro, and Gen Studio for trusted creative workflows.
Models Built For Controlled Use
- Adobe positions Foundry models as enterprise-grade and IP-protected, not meant to be released generically into the public training pool.
- The focus is on unlocking internal AI workflows for complex media creation rather than seeding open datasets.
Brands Let Fans Create Safely
- Paramount Plus used a responsible AI campaign to let fandom drive part of a franchise while keeping brand control.
- Gatorade deployed an AI-powered Firefly model on its website to let fans create brand content responsibly.