The Next Generation #57 - Making Millions in 4 Months Selling Sauna Blankets - Ed Hodge
Imagine making a million dollars in revenue in just four months. Sounds impressive yet impossible? Well, 20-something Ed Hodge made that happen. Born from Ed and his co-founder, Wyatt Westmoreland’s, idea of having a sauna in the comfort of your own home, they launched MiHigh as a means of making saunas accessible and affordable for everyone. With one of their taglines highlighting their portable saunas as easy to use, buy, and try, it’s no wonder that this product became hugely popular and profitable!
Before MiHigh was created, Ed and Wyatt first did research on the market, determined a niche or product that met their specific criteria, tested it out with a handful of consumers, and once they realized there was a demand for their product, they went head-first into developing MiHigh and ensuring it was a top-quality product. Ed talks about the operations and technical aspects of the business, and he shares how they are leveraging the power of public relations and content marketing to spread the word on the many health and lifestyle benefits that infrared sauna blankets can offer. Listen to this episode to find out more.
Quotes from this episode:
● “Depending on how the first six months of your business is, it'd be wise for a lot of people starting an ecommerce business to still have some clients on the side.” (21:56)
● “It's more like how much of a competitive advantage would the agency have versus if we did it in-house.” (30:20)
● “You have to really widen the breadth of the channels that you’re using.” (34:56)
● “Your product has to be unique and novel… If your product doesn't fit that criteria, then you won't get any hits.” (35:57)
-Ed Hodge
Don’t miss:
● The rundown on MiHigh (1:42)
● Quality control (13:13)
● Ed’s launch strategy (23:03)
● Working in-house vs. hiring an agency: Ed’s game plan (30:19)
● Ed’s future goals (48:23)
Find out more about MiHigh here:
Connect with Daniel here:
LinkedIn: https://www.linkedin.com/in/ed-hodge-38ab2463