The World Football Summit Podcast E7: Minting video NFTs in real time to tap into the sports fan's emotions with eShot Labs
If there is one thing that defines sports is the set of "emotions" it is able to create during live matches. Football fans around the globe can remember when, where or who they were with when a unique moment of a game took place.
What if football clubs or broadcasters could capture such moments in real time and use them as a fantastic tool for fan engagement?
eShot Labs is a business doing just that and today, we welcome their co-founder & CEO, Fergus Leleu, and their CMO, Fabien Arneodo to explain why they believe that NFT technology enables football clubs and sports properties around the world to connect with their fans at a much deeper level leveraging from the power of emotions. In a world of fragmented attention, especially among the younger fans, and where reaching them is something that must be done almost instantly, eShot Labs offers sports brands the opportunity to create video NFTs in real time.
They also share examples of teams who are "playing" best in the NFT space, how they add the lever of emotion to an industry that so far has been about ego and speculation, why they are "platform-agnostic," and much more.
Enjoy!
World Football Summit is where the football industry meets.
This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.
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