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IVF insurance startup Future Family promises a baby or your money back
Feb 24, 2025
Couples facing the challenges of in vitro fertilization often endure emotional and financial stress. A new insurance product, Orange Shield, aims to alleviate those burdens, ensuring that families can pursue their dreams of children with less financial worry. The startup is on a mission to make IVF more accessible, reflecting a significant shift in how we approach reproductive health.
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Quick takeaways
- Future Family's Orange Shield insurance product provides a money-back guarantee for couples if IVF treatments do not result in a baby, addressing financial anxiety.
- The company has successfully supported over 10,000 families since 2016, streamlining access to IVF through financing and personalized coaching services.
Deep dives
Innovative IVF Insurance Solution
Future Family has introduced a groundbreaking IVF insurance product designed to alleviate the financial strains associated with in vitro fertilization. This initiative allows couples to pay upfront insurance fees and receive a money-back guarantee if they do not succeed in having a baby after two IVF cycles or lose the baby shortly after birth. The average cost associated with this insurance, termed Orange Shield, is significantly lower than the total cost of IVF treatments, which can reach up to $40,000, making it a more accessible option for families. By covering all IVF-related expenses up to a maximum of $50,000, Future Family aims to ease the emotional and financial burden faced by couples undergoing fertility treatments.
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