Our thoughts on Yes Theory's new book, the most influential videos on YouTube, how to pick the right idea for a YouTube video
Dec 14, 2023
38:12
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The hosts discuss the opening of The Lighthouse, a space for creators. They talk about the importance of community and collaboration for creators. They explore Yes Theory's new book and influential YouTube videos. They discuss the impact of certain YouTube videos and interviews. They also talk about speech patterns and future plans for the show.
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Quick takeaways
The concept of The Lighthouse provides a physical space for creators to work, learn, and collaborate, bringing professionalism and respect to the creator economy.
When choosing video ideas, consider the return on investment in terms of time, effort, and relevance, while focusing on universal emotions and human habits.
Deep dives
A New Campus for Creators in Venice Beach
The podcast episode discusses the announcement of a new campus for creators called The Lighthouse in Venice Beach. The hosts talk about the background of the project and their excitement about the concept of a physical space for creators to work, learn, and collaborate. They highlight the importance of community and the potential for creators to connect, share insights, and learn together. The project is seen as a way to bring professionalism and respect to the creator economy. The hosts discuss their involvement as co-chairs of the creator council and their role in shaping the membership, programming, and brand partnerships of The Lighthouse.
The Challenges and Reality of Being a YouTube Creator
The podcast episode explores a quote from Yes Theory's book, 'Talk to Strangers', that captures the challenges and realities of being a YouTube creator. The hosts discuss the demands and constant attention required to make a YouTube channel thrive. They reflect on the need for validation and learning from other creators, and the isolating nature of the job. They share their own experiences of needing to continually evolve and up-level their content, while also finding a balance between obsessively focusing on YouTube and living a fulfilling life offline. They also mention the importance of having a creative partner and a supportive community.
The Most Influential YouTube Videos
The podcast episode invites listeners to share their thoughts on the most influential YouTube videos of all time. The hosts mention several potential candidates, such as Zach King's Jenga storytelling technique, Jenna Marbles' webcam videos, and Cody Ko and Noel Miller's 'That's Cringe' series. They discuss the impact of these videos on the YouTube community and the way they have shaped storytelling and content creation on the platform. They also encourage listeners to share their own top five lists and engage in a conversation about the cultural significance of these influential videos.
Refining and Choosing Video Ideas
The podcast episode provides insights on how to refine and choose video ideas from a long list. The hosts suggest a process of categorizing ideas based on the time and resources required to execute them. They advise considering the return on investment of each idea in terms of time, effort, and alignment with the target audience. They also emphasize the importance of considering the longevity of the video's relevance and human connection by focusing on universal emotions and human habits. They recommend building up ideas and exploring ways to enhance them before evaluating logistical feasibility.