Why Selling in Your First Email Isn't Pushy—It's Profitable (And What Most Creators Get Wrong)

Jun 4, 2025

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If you've been told never to sell in your welcome email, think again.

In the latest episode of The Blogger Genius Podcast, I sat down with email marketing expert Kylie Kelly, who shares a powerful, unconventional strategy: selling in your very first email. And guess what? It works.

If you're trying to grow your email list, convert subscribers into customers, and make sales without waiting weeks or months, this post is for you.

Show Notes:

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Why Most Creators Get Email Wrong

A common myth in email marketing is that you need to "warm up" your audience before making any offer.

Kylie calls this out.

Why wait, she asks, when your new subscriber is most engaged right now—immediately after signing up for your freebie?

This is the moment they're most open to hearing from you. They've just said, "Yes, I trust you." So why not show them exactly how you can help?

Here's What to Do Instead

Kylie breaks it down simply:

✅ Send a single, value-packed welcome email Instead of a 5-part welcome sequence, Kylie delivers the freebie and introduces herself and sells—all in the same email.

✅ Include your offer in the PS She doesn't hit people over the head with it. She simply adds a quick, "P.S. I also have this membership—check it out if you're ready to go deeper." That's it. And it converts.

✅ Follow up with a short nurture sequence After that first email, she sends a few value-packed emails that build trust and explain the benefits of her offer.

This works because it's honest, direct, and respects the reader's time.

Want to Build Your Email List Fast—Without Social Media?

You don't need a huge following or a complicated funnel to grow your list.

🎉 With MiloTree's Free Plan, you can:

Create an AI-generated opt-in landing page in minutes
Upload and deliver your freebie automatically
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Perfect for bloggers, course creators, and online entrepreneurs who want results fast—no credit card required.

Freebie Ideas That Actually Convert

Not sure what kind of freebie to offer?

Kylie recommends:

Quizzes (people love discovering something about themselves)
Private podcasts (great for busy moms or on-the-go entrepreneurs)
Simple PDFs or checklists (value matters more than design)

👉 Want to create a freebie today? Grab our AI Freebie Prompt Cheatsheet to generate yours in under 5 minutes.

How to Be More Intentional with Your List Building

The key takeaway from Kylie's strategy? Intentionality.

Don't grow a big list—grow the right list. Every opt-in, freebie swap, or bundle you join should be built around one question:

"Is this bringing in my ideal customer?"

Otherwise, you risk having a large, disengaged list that costs money to maintain but doesn't convert.

Pro tip: Before you join a collaboration or bundle, ask yourself:

Will my ideal client be here?
Is my freebie aligned with what they truly need?
Am I thinking strategically about where I want this subscriber to go?

Why Email Beats Social Media Every Time

Many creators pour endless hours into Instagram and TikTok, only to see minimal results.

Kylie looked at her own analytics and realized: social media was barely sending traffic to her site.

So she quit the game—and leaned fully into email. Today, she sells through email in nearly every message she sends. And guess what? She's thriving.

Ready to Sell in Your First Email?

Here's your 3-step plan to start today:

Offer a Freebie: Use MiloTree's free plan to create your opt-in landing page in minutes.
Send a Powerful First Email: Deliver the freebie, introduce yourself, and offer your product (even in a simple P.S.).
Follow Up with Value: Send 2-3 follow-up emails that guide your new subscriber to the solution you offer.

✅ Skip the perfectionism. ✅ Skip the endless warming-up. ✅ Start selling sooner.

Because the truth is, your audience doesn't need a million touchpoints—they need clarity, value, and direction.

And when you believe in what you're offering, selling isn't sleazy—it's service.

Final Thought Stop playing small with your email strategy. If you're offering real value, there's no reason to wait to sell. Let your audience know how you can help—starting with email #1.

📬 Ready to turn subscribers into buyers? Sign up for MiloTree and start selling from your inbox today!

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