How she built a successful online resume business with Emma Maslen from Rescue My Resume

INTRODUCING EMMA MASLEN

Today on the show I’m chatting with the courageous Emma Maslen from Rescue My Resume. Emma helps professional women to achieve their next dream job through amazing, confidence boosting resumes and coaching to nail that dreaded job interview. 

WHERE IT STARTED

Emma started her business 5 years ago and would meet with her clients on a one-on-one capacity in cafes to write their resumes. Then covid hit and she had to change her business structure to move her packages online. She developed her website and packages over time and ended up with an extensive website that wasn’t intuitive and clients had to go to multiple pages to find out what she actually offered. 

So she had to stop and reflect on what she actually liked working on the most, which was interview coaching. She simplified her packages and now includes everything from resume writing to LinkedIn profiles as well as interview coaching in an easy to find program that helps professional women walk into the interview room feeling confident, upbeat and positive. 

PRICING EVOLVES OVER TIME

Emma definitely experienced imposter syndrome in the beginning of her business. But over time she found confidence in her skills, knowledge and experience and felt empowered. The demand increased for her services and she was working around the clock so she started to regularly increase her prices and has built a powerful business structure that suits her, her family and the life she wants to create. 

REACH FURTHER

Emma was mainly operating through a word-of-mouth marketing structure and then she found The Modern Marketing Collective which helped her market her business to a much greater audience and discover her passion for posting regularly on LinkedIn and using video marketing. She now has a great following and loves posting a mixture of educational posts, testimonials and sales posts in a very organic and authentic way. 

YOU CAN SAY “NO”

Throughout Emma’s business journey she’s learned that sometimes working with a particular kind of client will not be worth the money. She’s in a much better mental state if she doesn’t have to deal with the stress of turning around and working with someone who is incredibly demanding. It’s important to be discerning and find your ideal client to have a positive, successful and rewarding partnership throughout your business relationship. 

I loved listening to Emma’s journey. If you're looking to improve your resume and interviewing skills, you can work with her in her online Not Just a Resume Template program, or 1:1 via her Resume Rescue, Next Level Career and Job Interview Coaching packages. 

I encourage you to learn from her triumphs and challenges, marketing strategies, how she maps content, her advice and the experience that has come from running a very successful business for over five years.

Enjoy!

LINKS: 

Where to find Emma Maslen: 

Website: https://www.rescuemyresume.com.au/

LinkedIn: https://www.linkedin.com/company/rescue-my-resume/

Facebook: https://www.facebook.com/rescuemyresume.au/

Instagram: https://www.instagram.com/rescuemyresume/?hl=en

Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective

Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower



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