Post Status Podcasts How WebDevStudios is serving different market segments
Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards.
In this episode, Lisa Sabin-Wilson shares about the entangled history of WebDevStudios and eWebscapes and how she and team are targeting every level of the market. WebDevStudios focuses heavily on the upper and enterprise market segments, providing a high degree of attention and support to those clients.
Sometime in 2017 Lisa did the math on all the lower-end projects that they were referring away and realized that WDS had a prime opportunity to re-introduce her former web studio, eWebscapes, as a way to serve these smaller-scope projects. This rebirth, so to speak, has positioned them to better target local communities, provide staff with more variety of work, and bring simplified processes alongside those they use for larger projects.
Key take-aways
- Lisa observed a market opportunity and did the math first
- Relaunching started with a solid content strategy
- Simplified processes for managing a project
- Utilized talent already on staff
- Lots of opportunity to target local communities
- Evaluating the success of this strategy after 6 months