Prof G Markets Why the TACO Trade Matters — ft. Robert Armstrong
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Jun 5, 2025 
In this engaging discussion, Robert Armstrong, a savvy financial commentator for the Financial Times, sheds light on the intriguing 'TACO trade' concept he coined. He explains how investor strategies shift in response to political tariff announcements and evaluates the cultural moment of this quirky term. The conversation also dives into the potential ripple effects of recent tariffs on consumer goods and critiques impulsive economic decisions made by leaders. Armstrong juxtaposes market psychology with pressing economic policies, ensuring listeners walk away with fresh insights.
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Steel Tariffs Hurt More Than Help
- Doubling steel tariffs to 50% benefits a tiny steel industry at great cost to downstream manufacturers.
- The policy raises costs broadly, hurting consumers and many industries for the gain of few workers and steel companies.
Palantir Powers Government AI
- Palantir is trusted across administrations to consolidate federal data, highlighting government's increasing reliance on AI.
- This trust boosts Palantir's market valuation despite concerns about privacy and data aggregation.
Meta’s AI Disrupts Ad Agencies
- Meta plans AI to automate ad creation and targeting, threatening traditional ad agencies.
- This tech democratizes powerful advertising tools, benefiting small businesses and hurting niche agencies.