The Plantbased Business Hour Bloomberg Intelligence's Jen Bartashus at the Farm, Food, & Fuel Summit
Apr 11, 2024
Jen Bartashus, a Senior Research Analyst at Bloomberg Intelligence, sheds light on the evolving plant-based sector. She discusses key predictions for the next decade, focusing on emerging megatrends like sustainability and AI in food. Jen emphasizes the strategic importance of collaboration between traditional and alternative protein industries for resilience. She also highlights investment opportunities that intertwine food security and climate technology, showcasing the financial potential of the plant-based movement.
AI Snips
Chapters
Transcript
Episode notes
Key Megatrends in Food Sector
- Four megatrends will shape food and packaged food in the next decade: sustainability, AI, food as medicine, and personalized nutrition.
- These trends increasingly interact, such as AI enhancing personalized nutrition for health and sustainability.
Sampling Reengages Consumers
- Jen shared her husband's experience of trying new products via sampling at Costco, linking sampling to consumer discovery.
- Sampling has been absent for years but now returns as a powerful tool to drive plant-based product trial and sales.
Choose Affordable Plant-Based Brands
- To afford plant-based options, consumers should try products from large companies with scale like Gardein and Morningstar.
- These brands can offer lower prices and help introduce people to meat alternatives.