The Plantbased Business Hour
Bloomberg Intelligence's Jen Bartashus at the Farm, Food, & Fuel Summit
Apr 11, 2024
Jen Bartashus, a Senior Research Analyst at Bloomberg Intelligence, sheds light on the evolving plant-based sector. She discusses key predictions for the next decade, focusing on emerging megatrends like sustainability and AI in food. Jen emphasizes the strategic importance of collaboration between traditional and alternative protein industries for resilience. She also highlights investment opportunities that intertwine food security and climate technology, showcasing the financial potential of the plant-based movement.
36:09
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Quick takeaways
- The transition to a plant-based business model is recognized as essential for addressing climate change and enhancing food security.
- Emerging megatrends like AI and personalized nutrition are expected to significantly shape the food industry's future over the next decade.
Deep dives
The Future of Plant-Based Business
The transition to a plant-based business model is viewed as a crucial solution to pressing global issues such as climate change, deforestation, and food security. There is a growing recognition of the financial potential in plant-based ventures, with emphasis on how this trend could offer both environmental and economic benefits. Companies that innovate with plant-derived products, including alternative proteins, are expected to drive significant global change. Efforts from consulting agencies aim to assist both small plant-based startups and larger meat and dairy corporations in navigating this evolving landscape.
