Unruly

Sephora Teens and the Trials of Modern Girlhood

Jul 9, 2025
Elise Hu, a distinguished journalist and author of 'Flawless', joins the conversation to explore how Gen Alpha girls are navigating the beauty landscape dominated by brands like Sephora. She unpacks the societal pressures driving young girls towards unattainable beauty standards, highlighting the impact of social media. The discussion touches on the evolution of girlhood and the importance of fostering self-worth amidst marketing blitzes. Hu also shares nostalgic tales from middle school, bridging past and present in a humorous yet poignant reflection.
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INSIGHT

Younger Girls Adopt Skincare Fast

  • The beauty industry's growth seeks new demographics, pushing skincare onto younger girls.
  • Social media accelerates exposure, spreading trends to elementary school kids rapidly.
ANECDOTE

Elise Hu's Botox Experience

  • Elise Hu shares trying Botox and skin Botox in Korea, detailing discomfort and short-lived results.
  • She prefers beauty procedures that save time and don't last, avoiding more invasive treatments.
INSIGHT

Tech Shapes Unreachable Beauty Standards

  • Social media algorithms feed uniform, exacting beauty ideals that are often unattainable.
  • These ideals usually require expensive interventions, creating unhealthy beauty standards.
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