The Revenue Formula Better unit economics, PLG + SLG and more (with Kevin McIntyre)
Jan 23, 2025
42:03
How do you get CAC:PB below 12? How do you get reps to close 50% more ARR? By focusing on unit economics.
In this episode, we focus on that, merging PLG + SLG and more with Kevin McIntyre.
- (00:00) - Introduction
- (04:24) - Why merge
- (07:02) - Bringing together PLG and SLG
- (10:24) - Challenges and Strategies Post-Merger
- (13:38) - Focus on Unit Economics and Sales Efficiency
- (32:40) - Where AI will assist
- (38:01) - Reflections on CRO Tenure and Final Thoughts
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